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Reading Power Inc

Inspired by the mission of this start-up nonprofit, RED Communications leader Catherine Driscoll focused solely on this client, serving as its Managing Director for one year to help the organization at a critical time in its development.

Through the application of a broad branding and awareness strategy, Catherine and the organization were able to significantly grow Bernie’s Book Bank in the Chicagoland area.

Highlights of her work completed in just one year included the development of:

• An integrated communications strategy with a consistent voice and messages
• A strategic communications and business development process that streamlines community relations activity for this very lean organization
• A new branded website, www.berniesbookbank.org
• A robust social media presence
• A customer relationship management database that grew to more than 4,500 contacts
• A monthly newsletter that enjoyed open rates twice the national average
• The development of 20 videos that appear on its well-watched You Tube channel, 
• http://www.youtube.com/user/berniesbookbank

https://www.berniesbookbank.org/

Branding
Marketing Collateral
Event Marketing
Social Media
Public Relations
Donor Communications
​Development