In 2000, RED’s Catherine Driscoll began working with a newly formed company, Dade Behring, a merger orchestrated by Bain Capital that brought together Behringwerke, duPont, Syva and Dade under one roof.
The first order of business for the company’s Communications Department was establishing a brand and corporate culture that would unite leaders and employees toward a common vision and business goals. The value of this work became critically evident when the company went through a pre-packaged Chapter 11 bankruptcy without losing a single customer, supplier or employee. In July 2007, Siemens bought Dade Behring for $6 billion.
For seven years, Catherine worked very closely with the SVP of Corporate Communications and the leadership team to develop communications that bonded the people and departments together. Catherine’s work included: