Lesser Lutrey Pasquesi & Howe
In 2000, RED’s Catherine Driscoll began working with a newly formed company, Dade Behring, a merger orchestrated by Bain Capital that brought together Behringwerke, duPont, Syva and Dade under one roof.
The first order of business for the company’s Communications Department was establishing a brand and corporate culture that would unite leaders and employees toward a common vision and business goals. The value of this work became critically evident when the company went through a pre-packaged Chapter 11 bankruptcy without losing a single customer, supplier or employee.
For seven years, Catherine worked very closely with the SVP of Corporate Communications and the leadership team to develop communications that bonded the people and departments together. Catherine’s work included: