Stairway Partners is an independently owned SEC Registered Investment Adviser, founded in 2004 by former senior investment professionals from Brinson Partners, a US-based institutional investment management firm widely recognized for its pioneering work in the field of asset allocation and global investing.
Poised for growth, Stairway Partners approached RED Communications to redevelop and refresh their website.
RED began the process by holding a branding strategy session with Stairway Partners’ managing directors. During this session, we learned about their roots – that they grew out of well-regarded firm Brinson Partners, which used to be housed in the Rookery Building in Chicago, famous for its iconic circling stairway.
Before beginning on their website redevelopment, RED created a new logo that reflected their history, and could be used on collateral materials as well as golf balls and pens.
Using their new logo and images taken at the Rookery building, RED created a beautiful, functional site that represents the firm well.